Aire has partnered with consumer credit reporting giant Experian.

The London FinTech, which aims to make credit fairer for consumers and more valuable to lenders, has entered into a reseller agreement which means Experian can now sell Aire’s credit insight combined with their bureau and decisioning services.

The deal could benefit customers of online retailer N Brown as it went through an initial proof of concept with them with enabled better decisions to be made on credit applications.

The integration now enables a full commercial rollout in an efficient way for N Brown.

“We pride ourselves on providing affordable lending to our customers and our ambition is to responsibly say yes to more customers by leveraging new data and analytics,” said Chris Kevill, credit risk director at N Brown.

“Following the successful proof of concept with Aire, we are delighted to be moving to a full rollout which will lead to better outcomes for our customers.”

Aire’s chief commercial officer Matt Davies said: “We have always looked to augment traditional credit bureau data with Aire’s credit insight engine.

“The Aire and Experian partnership we are announcing today will open a previously underserved credit population for lenders in a convenient, efficient, and scalable way.

“We are confident the combination of Aire and Experian data creates a market leading proposition which will be attractive across multiple sectors and the full lending spectrum where lenders want to gain additional information on applicants to make better credit decisions.”

Jonathan Westley, Experian’s chief data officer, said: “Aire’s credit insight engine has been used successfully in online originations and collections journeys by obtaining additional information from customers.

“The information, added to existing bureau data, helps lenders to enhance and further automate credit decisioning. 

“Aire will enable Experian to offer a new and innovative solution for people with thin credit files, which will help our clients to improve their credit decisions.”