Sky customers will now have access to the full Netflix service following a new European partnership between the two companies.

The agreement, the first of its kind, will give millions of Sky customers access to Netflix through the Sky Q platform.

Existing Netflix customers will be able to migrate their account to the new Sky TV bundle, or sign into the Netflix app using their existing account details.

“We are delighted to partner with Sky to bring the latest technologies and great stories under the same roof,” said Netflix chief executive Reed Hastings.

"With this innovative new partnership and Netflix's stellar line up of original content from across the world, Sky's customers will be able to seamlessly access and enjoy all the best entertainment in one place."

Jeremy Darroch, group chief executive at Sky, added: “The exciting new features coming to Sky Q will enable Sky customers to access even more of the best entertainment delivered over the best product platform.

“By placing Sky and Netflix content side-by-side, along with programmes from the likes of HBO, Showtime, Fox and Disney, we are making the entertainment experience even easier and simpler for our customers. Our recent announcements mean we will extend our leadership in delivering customers the best viewing and user experience in Europe."

The European partnership will see Netflix - along with the new Sky TV pack - launch on Sky Q in the UK and Ireland in the coming year. Netflix will launch on Sky Q platforms in Germany, Austria and Italy thereafter.