A disruptive new FinTech start-up has launched to the general public, designed exclusively for women.

Rainchq will provide financial education, events and access to qualified and regulated financial advice, delivered by FTSE 100 company St James's Place Wealth Management.

Unlike other financial services, the company is positioning itself as a lifestyle brand, with a focus on good financial health as a foundation for overall holistic wellbeing.

Rainchq is also one of a handful of firms offering access to financial advice via video conference as the lead communication channel, compared to the traditional face-to-face offerings.

The company is aiming to reach women across the country to avoid a "London-centric proposition".

Founded by Davinia Tomlinson, whose previous career in marketing within the investment management industry for companies managing hundreds of millions of pounds of assets on behalf of clients, rainchq is designed to address the typically low proportion of female investors overall.

"The financial services industry is not designed with women in mind, as the low numbers of female investors demonstrate," she said.

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"As a mother, like many, I returned to work part-time, which obviously had a knock-on effect on how I invested and yet there was no advice tailored to my situation."

Tomlinson explains that the goal of rainchq is to tackle the challenges faced by women including the gender investing gap, gender pay gap and financial advice gap.

The company aims "to provide women with tailored guidance on what to do with their money as well as access to best-in-class investment products".

More than a decade since the start of her working life and two children later, Davinia saw that the number of women investing for their futures hadn’t significantly improved and decided it was time to do something about it.

Events will be held nationally to ensure rainchq reaches its clients in a location that best suits them, and gives them the opportunity to meet the people behind the brand and give their feedback on the service as well as benefit from guidance on all aspects of their holistic wellness delivered by a variety of expert speakers.