NMPi has appointed Ed Camargo as its new US managing director.

He joins the London digital media specialist from ForwardPMX, where he was VP of digital paid media.

NMPi has international offices in Los Angeles, South Africa, Australia and many other countries.

Based in New York, he will be responsible for driving US strategy.

“I’m thrilled to be joining such a dynamic agency. NMPi goes against the traditional agency model providing a new framework for the next decade while providing the best in class experience,” said Camargo.

“The digital marketing landscape in the US is extremely competitive and cluttered, with brands in need of direction and insight to succeed.

“NMPi by Incubeta is a disruptor and leader in the market, with its unique combination of technology, talent, and agility to evolve quickly. I’m really excited to help take this to the next level in the US.”

NMPi’s parent company Incubeta also includes agencies DQ&A and Joystick.

Luke Judge, CEO of Incubeta, said: “It’s fantastic to have Ed join us as MD in the US. As an agency, the US is a key market for us in 2020.

“We are already working with some amazing brands in the region and I’m excited to see these relationships strengthen and grow as we bolster our team with the necessary talent to drive our positioning in the market forward.”