Online advertising platform Adzooma is to expand into London with the opening on a new hub.

Based in Holborn, the new location will function as a networking hub. It is hoped toassist in the creation of partnerships and research and development.

The firm, backed by British billionaire businessman Fred Done, is a Google Partner.

In June, the firm expanded its Nottingham office in response to its fast growth.

Sal Mohammed, previously a strategic partnership development manager at Google, will head up the new office.

Now head of partnerships at Adzooma, Mohammed will look to create collaboration opportunities, meet new clients, and demonstrate the platform to visitors.

Adzooma director and co-founder Robert Wass said: “There are so many fantastic companies, from the big tech giants Google and Facebook to the top digital agencies, and then there are all the fast-growing start-ups. It’s a hotbed for creativity and innovation.

“It’s an environment that Adzooma has to be a part of.”

Mohammed added: “The office will act as a creative space where we understand the technical barriers our customers are facing and provide innovative solutions to help them achieve their goals.

“To do that successfully, we’ll be drawing on our networks to ensure we have the very best talent in the office across a number of different disciplines.”