Telecoms giant O2 has appointed Manchester digital agency e3creative after a 'rigorous' tendering process.

It will use the company's digital knowledge to drive Pay As You Go sim card distribution and sim card activation across the UK through digital tools and ongoing marketing strategies.

“O2 is a brand that we, as an agency, highly respect and are incredibly proud to join hands with,” said e3creative managing director Jake Welsh.

“They’re a backbone in the telecom sector and continue to shape how people connect. We look to join hands with brands that want to innovate through great technology and strategic direction. O2 certainly fall into that remit.

“We will be looking to drive awareness of O2’s products through their Star Trader platform, harnessing higher sim activations and reduce sim waste across the UK.

“Their sophisticated digital suite acts as an exemplary platform for our strategic teams to amplify and engage new audiences, turning O2 customers into brand ambassadors.”

The company’s marketing director Jessica Bradley said: “Our plan is to drive the growth of O2 in a tactical way that hasn’t been fully activated before.

“We will be utilising core channels to activate the brand from search, PPC and social media through to CRO, implementing our UX teams in order to provide research-led strategies to drive better conversions and awareness across the brand.”

The agency has offices in Manchester, London and Newcastle, and has previously worked with big-name brands such as Sony, PlayStation and Manchester’s Money Plus Group.