Online consumer goods platform BrandHouse has secured €4 million in Series A funding.

London-based BrandHouse connects global retailers and brand owners end consumers across the Nordics and China, by providing proprietary technology for product on-boarding, web sales, payments, and logistics management.

“In China, the demand for imported consumer goods, such as mother and baby care products, are growing strongly driven by increasing consumption power and desire for authentic and differentiated products”, said Mark Qiu, CEO and managing director of China Renaissance Capital Investment.

Investors based in China, America, Europe, Singapore and Australia participated in the round. They are joining the existing backers, which include Almondbox, Cosmopolitan and KAP Partners.

“We are delighted with the further validation of our vision and support from world class investors and partners, who can support our future growth”, said BrandHouse Chairman Klaus Anker Petersen.

“We believe in digitalization of cross-border parcel based trade, where any product is made available to consumers globally.

“The new investment will enable us to further develop our business in China and Northern Europe.”

LONDON START-UP IS CHANGING HOW WE USE SAT-NAVS - CLICK BELOW

E-edition cover