Miami firm Outform has made three senior hires to its EMEA team in the UK.

The global retail and innovation agency has appointed Keith Fleet as operations director, Jocelyn Morris as finance director and Sorana Duca as marketing and communications manager for the region.

The trio will report into Simon Hathaway, managing director at Outform EMEA.

Hathaway said: “It’s been another strong year for Outform, we believe in retail and have continued to work with some of the biggest brands on the high street to reinvent their retail experience and exceed customer expectations that are reset with every visit, click and download.

“These new hires represent the next stage in our development, they all share our spirit – Dare to Innovate – and together we will shape the future of retail.”

Outform says it is ‘the name behind some of the most innovative retail experiences in stores today’.

It recently opened a London showroom and Leicester technology base.

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