Leading CRM platform HubSpot has partnered with CircleLoop to give customers the option to make and log calls through their CRM systems.

HubSpot’s Connect Partners are independent, certified software vendors who have built an integration with the platform and add value for teams.

CircleLoop is a next-generation cloud-based alternative to traditional phone systems. Its powerful HubSpot integration makes teams more efficient through automatic logging of phone calls, transcriptions and recordings, immediate identification of inbound callers and the option of click to call from their CRM.

"We're always looking to partner with companies and tools that make it even easier for our customers to achieve their growth goals," said HubSpot chief strategy officer Brad Coffey.

“CircleLoop's offering does just that, and we're excited to have them on board as a Connect Partner."

To get the HubSpot stamp of approval partners must hit set milestones for amount of installs and positive reviews from customers.

CircleLoop co-founder Damian Hanson added: "Since we launched CircleLoop we've experienced significant demand from the marketing, advertising and digital sectors, so HubSpot was an obvious integration partner for us as we continue to challenge the telecoms market with new technology and fresh thinking.

“Our HubSpot integration delivers clear productivity benefits for forward-thinking companies and we're excited to be listed as a certified app in HubSpot's marketplace."