Mobile device solutions specialist Pervacio has established a new technology hub in Birmingham to better serve customers in the UK and Europe, one of its most rapidly growing markets.

Headquartered in the US and operating in 30 countries, Pervacio works with the world’s largest device manufacturers and mobile carriers.

It is a leader in customisable, value-added solutions in the forward and reverse supply chain for retail and warehouse operations.

The company also provides carriers with solutions across their retail operations to enhance customer service.

Since the new UK hub will play a key role in helping Pervacio to develop existing partnerships and build new relationships, the company was keen to operate from a recognised European business destination.

In moving to Birmingham from its previous base in Coventry, Pervacio benefits from a more central location.

This will facilitate improved customer service along with continued access to the Midlands technology skills base, which will support recruitment and help to drive innovation.

Birmingham also affords Pervacio the opportunity to participate in and support programmes around key emerging technologies, while the company’s international customers will enjoy better road, rail and air transport links.

“We’re doing more and more business across Europe and our investment in a bigger and better resourced regional hub in the heart of the UK is an important step,” said Pervacio’s vice president of Global Business Development, Hussain Hussain.

“It will enable us to satisfy the growing demands of current clients and capitalise on new market opportunities as we continue to build our reputation as a global specialist in the end-to-end management of mobile devices.”

Pervacio was assisted in the relocation of its UK-incorporated business by Business Birmingham, which supports companies moving into the city with property searches and visits, business intelligence, recruitment and introductions to potential commercial partners.

Its aim is to minimise disruption to general operations so that companies can focus on their key business requirements.

Engineering support, R&D and customer support services are all available from Pervacio’s new office at Alpha Tower, which also provides a base for the company’s software architects and is home to its global marketing team.

As part of its growth plan, Pervacio is investing in its marketing capabilities and following the appointment of a global marketing manager is now recruiting a head of product marketing to join its Birmingham-based team.

“Our new UK hub is an exciting development,” said Pervacio’s global marketing director Jason Saunt.

“By being better aligned to support the evolution of future technologies and with access to skilled people we look forward to improving our service for current clients and growing our operation across Europe.

“In light of the scale and speed of our expansion in recent years, I’m delighted to be building a strong marketing resource to underpin our business aims around the world.”