QikServe, an enterprise platform for customer self-service in the hospitality industry, has acquired Preoday, a branded mobile application and online ordering tech provider.
The merger will see the businesses collaborate to build the ‘hospitality management platform of the future’ – bringing together loyalty, delivery, payment and EPoS integrations.
It says this will provide operators and partners with the technology to power multi-channel, seamless experiences for customers.
Daniel Rodgers, founder and president at Edinburgh-based QikServe, said: “We will bring together two world-class digital self-service platforms, which empower operators and allow customers to order and pay at their convenience, whether in-restaurant, on the move or at home.
“We recognised that our businesses are stronger together, with huge synergy between products and solutions. Our winning formula is testament to the two fantastic teams who have delivered value and success for our clients.
“Speaking with our international base of customers, we know a consolidation of technology suppliers is a must for the future. Our merger will allow us to accelerate and extend our services across hospitality to serve more sectors in more countries, whilst providing operators with much-needed simplification.
“Ultimately, we aim to be the digital self-service provider at the centre of the hospitality eco-system.”
Founded in 2011, QikServe provides operators with an enterprise content management and third-party integration platform for in-store digital order and payment solutions, customisable for use with kiosks, tablets, web and mobile apps.
Its core solutions span ‘Mobile Pay at Table’, ‘Order and Pay at Table’ and ‘Kiosk Self-Service’. The business operates across the UK, US and Europe, with clients including Merlin Entertainments, Shake Shack and HMSHost, a subsidiary of hospitality giant Autogrill and global provider of food and beverage concessions, such as Burger King in travel hubs.
Nick Hucker, CEO at London-based Preoday, commented: “Since 2012, we have been working with leading global venues, contract caterers, restaurants and industry partners. We now operate in 15 countries around the world, delivering millions in revenue across 600 locations.
“This is led by a strong and highly skilled leadership team to deliver on our mission to help hospitality operators drive revenue, transform the customer experience, improve efficiencies and save costs.
“The business has achieved this through a branded digital ordering platform, which empowers operators and partners to own the customer journey through their own valuable data and insights for greater personalisation.
“We are therefore delighted to enter this new chapter with QikServe.”