Record-breaking Asian deal for Aston Villa
Aston Villa have announced a ‘record-breaking’ commercial agreement with W88 to be the club’s principal partner for the 2019/20 season.
The Asian betting and gaming company’s logo will feature on the club’s Premier League home and away shirts as well as first-team training wear.
The deal exceeds the £8 million a year that Chinese casino chain Genting paid the club over the course of its two-season deal from 2011 to 2013.
W88 is a rapidly growing brand in the gaming industry with a strong presence in Asia. It specialises in sports betting, live dealer casino, poker, slots and lottery games.
Aston Villa’s chief commercial officer Nicola Ibbetson said: “The club is delighted to welcome W88 as a new principal partner of the club, their logo will sit proudly on our kit for the 2019/20 Premier League season.
"This is a record-breaking commercial partnership for the club – our promotion to the Premier League offers our club partners a global platform to reach our worldwide fan base.”
Hilly Ehrlich, W88 business development manager, said: “We are both thrilled and excited to be working with Aston Villa, who, for more than 140 years, have been one of England's top football clubs.
"We look forward to engaging with the fans, players and club management in the coming months. W88 is a renowned online gaming brand with a significant member base.
“The brand represents trust and integrity, with sports namely soccer at its core.”