With over 23 years’ experience in enterprise software, Edgeworth joins ResponseTap having most recently served in a number of non-executive director and advisory roles for companies including Manchester branding agency Music, ITEMS Software and Ruler Analytics.
He has vast experience leading companies and international sales teams, as well as extensive knowledge of the SaaS (Software as a Service) sector.
Having graduated from Staffordshire University with a degree in Computer Science and a Masters in Marketing he has since gone on to work in leadership roles for the likes of Formisimo, Intelecom Group and LiveOps.
A major part of his new role will be to continue the success of the ResponseTap platform as well as exploiting growth opportunities within Europe and the US.
“The opportunity to join ResponseTap was one that I simply could not turn down,” said Edgeworth.
“It’s an exciting time to be joining as the company is experiencing rapid growth and the sheer scale of what ResponseTap’s solution can achieve is particularly attractive to me.
“It eliminates the blind spot in a CMO’s marketing strategy as well as providing an exceptional return on investment for our customers.
“I’m very much looking forward to bringing my particular skill set and experience to the company and helping it to achieve its long-term goals.”
ResponseTap co-founder and CEO Ross Fobian said: “Mark brings with him a considerable amount of expertise and as a business we can only benefit from this.
“He has extensive knowledge of the industry and will provide valuable insight into the American market which is of particular interest as we continue to grow. The future looks very promising for ResponseTap and I’m delighted Mark will be part of it.”