Online beauty and wellbeing retailers The Hut Group have announced the acquisition of a 12,000 sq. ft. ground floor and basement space in Manchester.

THG acquired the impressive space following a competitive bids process.

As part of the programme, THG will convert the former restaurant site into a “World of THG” retail and experiential marketing space designed to showcase the Group’s health and beauty brands.

The strategic acquisition of 100 King Street location is closely aligned to the Group’s recent £50m investment in the King Street Townhouse and Great John Street Hotel.

“THG is continuously looking at original ways to deliver the most engaging retail and wellbeing experience,” said Matthew Moulding, Founder and Chief Executive Officer of The Hut Group.

“The acquisition of the iconic 100 King Street site further expands our innovative marketing infrastructure.

“The development programme to create the World of THG will provide a new and innovative environment for customers and influencers to discover and fully experience our prestigious brands.

“In addition, while continuing to expand our international presence, as a Manchester-born business we’re committed to the North West and growing our employment base in the region.”

THG recently broke ground on ICON, the new logistics and global content creation studio at Icon Manchester Airport.

The completion of ICON will allow for circa 2,000 new roles to be created across THG’s workforce.

Within the next 12 months, THG will be breaking ground on ‘THQ’, the company’s new landmark business campus, which will support up to 10,000 jobs and represents the UK’s largest bespoke office development outside London.