Digital industry veteran Richard Gregory has joined Fluid Digital to support the North West agency's ambitious growth plans.

An eCommerce specialist with Lancashire headquarters in Bury and a base in Manchester city centre, Fluid Digital has already enjoyed a 90 per cent surge in turnover in the last financial year.

The firm attributes this growth to the successful launch of a pay-per-click marketing team, existing clients requiring additional services and a number of new client wins.

Fluid Digital now plans to grow further and has appointed Gregory in as a non-executive director to help achieve its goals.

"Richard is widely regarded as one of the best digital industry experts in the North West so it's a major coup to bring him to the Fluid Digital board," said managing director Adam Hindle.

"The agency is going from strength-to-strength but Richard's invaluable expertise will enhance Fluid's offering and support the further growth we want to achieve."

Gregory, who is chair of the Tech North Advisory Board, also spent 12 years at digital agency Latitude, three of which were at its helm as managing director.

He is also a co-founder of the SASCon digital marketing conference.

He said: "It’s an exciting time in Fluid Digital's story and they have already made a name for themselves as a leading light in the eCommerce sector.

"Fluid’s specialist expertise in eCommerce presents many opportunities in terms of growing its market share at a time when online sales have never been more important to retailers. I hope to help Fluid to exploit these opportunities fully and realise their potential."

Fluid Digital was set up nine years ago and helps retailers and wholesalers grow sales online through Magento development and pay-per-click marketing services.