Rob is a professional actor, a TV Producer, a public speaker and the founder of LIFECYCLE Coaching and LIFECYCLE NetWalks.

He is also a qualified MHFA (Mental Health First Aider) and is also the person behind #ManReBranded, a website and support network focused on men's mental health. He is also a 2 X Ironman Triathlete, having completed Ironman UK in 2014 and 2015.

As a professionally trained screen and film actor, Rob's TV work includes Peaky Blinders, Coronation Street and several productions for Nine Lives Media for Channel 4 and Channel 5. Film work includes Bitter Harvest with Max Irons and Terence Stamp, directed by George Mendeluk.

As a TV producer, Rob wrote and produced The COACH, the UK's first cycling-based reality show for BIKE Channel which aired in 2016 on Sky and Virgin.

As a public speaker, Rob talks on the topic of men's mental health and in 2016 wrote and presented his own TED Talk, called "ManReBranded - Why Modern Masculinity is Fundamentally Flawed". This led him to set up and qualify as an MHFA provider.

Rob now uses the #ManReBranded platform and his coaching business LIFECYCLE Coaching, to work with businesses and individuals to advise on mental health awareness and to provide personalised coaching and development programmes to help establish the necessary goals to overcome limiting beliefs, to build resilience, to improve decision making and to facilitate change and improvement.

This is done through a process of self analysis and goal setting and delivered through a combination of personalised 1-2-1 coaching sessions and group workshops.