Scheduling technology company Rotageek has secured investment of £4 million to expand.

The London firm provides cloud-based, data-driven scheduling technology to help businesses more accurately predict customer demand, schedule staff and improve operational efficiency.

Its software is used by high street names including The Perfume Shop, Dune, Pets at Home and O2.

The £4 million investment round was led by Mobeus Equity Partners. As part of the deal, Stuart Dawson, previously managing director of the ABS division at IRIS Software, will join the company's board as non-executive chairman.

"Rotageek has seen significant growth over the past few years, all thanks to our team’s hard work, our clients' collaboration, and our investors’ continued dedication and support," said chief executive and former A&E doctor Chris McCullough.

"This investment round, led by Mobeus, will help us continue to invest in our tech, our talent, and our business development.

"Everyone at Rotageek is passionate about creating a step change in scheduling to improve not only how businesses run their operations, but to also positively and significantly impact the lives of shift-based employees."

With the investment, Rotageek will continue to develop its advanced data-driven solutions, and recruit experienced specialists in development and customer service.

Greg Blin, who led the deal for Mobeus, will also join the board. 

Blin added: "We identified the workforce management sector as a significant and growing, yet highly fragmented market that has had little innovation.

"Many businesses still adopt labour-intensive, time-consuming, manual processes, which do not provide staffing metrics. Rotageek provides a technology-driven solution with the potential to disrupt that market."