Silicon Valley giant Salesforce has appointed a CEO for UK & Ireland.

Dame Jayne-Anne Gadhia will lead the global CRM company through its next stage of growth on these shores.

Last year Salesforce announced plans to invest $2.5 billion in its UK business over five years.

Gadhia was previously CEO of Virgin Money from 2007 to 2018 and was recognised in the New Year’s Honours for her contribution to financial services and women in the finance industry.

“Jayne-Anne is one of the most respected CEOs in the UK and we are thrilled to welcome her to Salesforce,” stated Salesforce co-CEOs Marc Benioff and Keith Block.

“The UKI is our largest market outside the US and with Jayne-Anne's leadership we are well positioned to move into the next stage of growth and success for Salesforce, our customers, partners and communities."

Gadhia said: “I’ve admired Salesforce from afar for a long time. This is a different kind of business, with deeply held values and a true focus on transforming the experience of every customer through cutting edge technology.

“I’m looking forward to working with the team as we continue to invest and support Salesforce’s growing customer base in UKI.”