Specialist optimisation agency User Conversion has grown its ranks with its newly appointed head of UX (User Experience).

Llara Geddes joins the Manchester agency at a pivotal period in its growth and will lead User Conversion’s research and design teams forward as they continue to build on the most successful year to date.

A heavyweight in the industry, Geddes joins from an in-house role leading the UX team at cosmetics company Beauty Bay.

She has over seven years’ experience in UX and has previously held agency-side UX roles at Amaze and Tayburn, working for clients including Walmart, Hiscox, Princes Foods and Oddfellows.

Before specialising in UX, Geddes started out in a physical retail environment at schuh. She progressed from a sales role to customer service, before taking responsibility for digital and social media marketing at the footwear retailer, giving her a holistic view of online and offline user experience.

This skill set will allow Geddes to help User Conversion clients understand their customers at a much deeper level.

“Having seen Llara work first hand, I knew she was perfect for a role to push our UX capabilities from good, to sensational,” said the company’s founder and head of optimisation strategy David Mannheim.

“She’s hugely talented and having come into UX from a physical retail background she has a unique ability to think outside the box when it comes to customers’ online behaviour.”

Geddes is the latest in a string of senior hires for User Conversion, following the appointment of Mark Leach as managing director in July and Adam Lee as head of analytics in April. She will head up a team of eight UX specialists, servicing some of the UK’s biggest online brands.

“I’m delighted to be joining the talented and passionate User Conversion team,” said Geddes.

“Having worked both in-house and agency side on big website design and build projects, I was attracted to User Conversion because of the opportunity to join a company focussed on improvement and iteration.”

As a STEM Ambassador, Geddes has also used her experience and passion for user experience to support and encourage young people to understand the value of Science, Technology, Engineering and Maths.

Founded in 2015, User Conversion is a specialist user experience and conversion rate optimisation agency working with eCommerce and lead generation businesses to grow their conversion rates and reduce their cost of customer acquisition.

The company uses a robust conversion rate optimisation process, based on its in-depth understanding of user behaviour to deliver significant conversion increases for clients including Papa John’s, Mamas and Papas and Travis Perkins.