Senseye has announced that it has recruited Wakako Yamaguchi to expand its business activities in Japan.

Yamaguchi will lead Senseye’s sales activities in Japan and provide account management support to its customers in the country.

The firm, which provides predictive maintenance software, currently works with two automotive manufacturers in Japan and is working in the country in partnership with Business Link Japan, a consultancy that helps international companies enter the Japanese market.

Yamaguchi is part of Business Link Japan’s leadership team and has 15 years’ experience working in business development roles for technology companies in Japan.

Senseye uses advanced machine learning algorithms and aims to identify emerging problems with industrial machinery and predict when monitored assets are likely to fail.

“Japan is a forward-looking market with many big industrial organizations operating in sectors where we have already proven our ability to reduce unplanned downtime and boost efficiencies,” said Simon Kampa, CEO of Senseye.

“We’ve been very impressed by Wakako and the experience of BLJ’s people on the ground in Tokyo, and we are excited to work in partnership with them to expand our operations in Japan.”

Yamaguchi added: “The Japanese market offers a huge opportunity to Senseye.

“Its automated predictive maintenance product will add significant value as part of wider digital transformation efforts and manufacturers here are looking to new digital technologies as a way of boosting quality, enhancing productivity and becoming more competitive.”

→ READ MORE: SENSEYE HIRES 'EUROPEAN TECHNOLOGY LEADER'