Gael Decoudu of Shop Direct has been confirmed as the keynote speaker for BusinessCloud’s half-day conference on big data at the 2016 International Festival for Business.

Decoudu is the head of data science and digital analytics at the UK’s second largest pureplay online retailer, which boasts annual sales of more than £1.8 billion from 48million product deliveries to 4m customers.

He heads up a team of over 20 people that use data analytics to help improve and personalise customers’ experience of Shop Direct’s digital department store brands, which includes £850m-valued Very.co.uk.

Decoudu joined Shop Direct from Vistaprint, where he led a global team as director of data science, and previously held statistics roles at Lloyds Banking Group and Capital One.

He will be joined by RealityMine CEO and co-founder Garry Partington and Weightmans partner Sean Crotty at the Thursday morning event on 30th June in the Martin Luther King Building on Liverpool’s Albert Dock.

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The IFB brings together thousands of businesses from around the world over three weeks and has grown into a global marketplace for making connections and doing deals.

BusinessCloud will be right in the thick of the action as editor Chris Maguire hosts this conference looking at how big data and the Internet of Things can transform your business and the innovation taking place in these areas.

In its simplest form the IoT allows everyday objects – from industrial machines to wearable devices – to gather data and communicate with each other.

But how should companies analyse, capture, search and store that data?

How can they take positive action based on what they find?

And what are the ramifications of failing to embrace the new technology?

The audience will also hear from the Information Commissioner’s Office Senior Policy Officer Carl Wiper, Intilery CEO Gareth James, Cake Solutions CTO Steve Strickland-Wright, Angel Solutions CEO Andy Kent and Simon Maskell, Professor of Autonomous Systems at the University of Liverpool’s School of Electrical Engineering, Electronics and Computer Science, among others.

The panel discussions will revolve primarily around the private sector but will also look at the impact on the public sector.

The Big Data and IoT conference will be held in conjunction with Weightmans and sponsors the University of Liverpool.