Energi Mine has appointed Silicon Valley-based technology entrepreneur Keith Teare to the company’s advisory board.

Teare is the co-founder of TechCrunch, which was acquired by AOL in 2010. He has founded or co-founded several companies in the digital space since the early 1980s, both in the UK and Silicon Valley.

Among ventures, he is also credited with being part of CYBERIA, the UK's first internet café; Easynet, Europe’s first consumer internet service provider; RealNames; the first multi-lingual addressing system for the internet; and Just.me, an instant messaging service.

"We're building a global business and Keith is a global name with a proven track record," said Omar Rahim, CEO at Energi Mine, a Blockchain-based business that uses deep learning artificial intelligence models to trade and manage energy.

"Welcoming him on board is a real coup."

Keith Teare added: "I have always focused on the point at which great change is happening - and that’s exactly where Energi Mine is. We can achieve something truly ground-breaking here."

Energi Mine has this week launched its Token Sale after months of travelling the globe talking to governments, corporations and the general public to make them aware of its initiative to reduce global energy consumption.

A Token Sale is an event in which a new Blockchain project sells part of its protocol tokens to early adopters and enthusiasts in exchange for money.

Energi Mine has shunned VC investment in pursuing a Token Sale, a fundraising method more commonplace in the US and Asia.

The company has launched a blockchain-based platform that aims to decentralise the global energy market by incentivising energy conservation.

The newly launched platform is aiming to change the market by encouraging consumers and organisations to reduce their energy consumption. It hopes to achieve this by issuing ETK Tokens to reward energy efficient behaviour, such as taking public transport or buying energy efficient appliances.