A 'visual messenger' platform designed to be used by families has secured backing from the co-founder of Skyscanner ahead of launching a crowdfunding campaign.

The Kindaba app, co-founded by Robert Gelb, Lizzie Brough and Will Wright last year, is looking to secure £300,000 in funding to grow its user base and establish itself in the emerging 'FamTech' sector over the next year.

The firm, which currently employs eight staff, has plans to recruit a further seven in an effort to grow their user base to 100,000 active users.

Skyscanner co-founder Gareth Williams is leading the firm's crowdfunding campaign with an undisclosed sum.

"The team is fantastic, I can see in Rob, Lizzie and Will an intense desire to make something happen," said Williams.

"Whatever the problem space, founders need to have that laser focus in order to stand a chance of getting to their destination.

"In my experience, the founders and the team they build are so important to the future success of their company."

Kindaba Families' monthly subscription will help preserve the ‘ad-free experience’. The company insists it has a commitment to privacy and data protection.

Kindaba CXO Lizzie Brough added: "This investment will allow us to scale our customer outreach and bolster our development team so that we can continue to work smart and at speed developing the features our families are searching for." 

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