Adtech firm Smartology has closed a £2.8m Series A funding round.

The London-based contextual advertising platform said it will use the funding to boost product development and its expansion in North America and across the EMEA region.

Committed Capital led the investment round and its chairman Tim Steel has joined the Smartology board as investment director.

“The SmartMatch digital advertising technology attracted considerable interest from our investor base and we are pleased to have helped finance the company’s growth ambitions,” he said.

Smartology offers advertisers the ability to contextually match their branded content with editorial articles online.

Its media partners include Financial Times, The Economist, Dow Jones, Bloomberg, and Handelsblatt and it has run campaigns for clients including Credit Suisse, HSBC, Swiss Re, Mischon de Reya, London Business School and EY.

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Mark Bembridge, CEO at Smartology, said: “The marketing sector is facing a number of huge challenges including transparency, brand safety, viewability, ad fraud and fake news.

"Now, in the GDPR era, data privacy is top of the agenda. Smartology offers CMOs a solution to all of this and gives media owners a non-interruptive advertising opportunity and a bigger slice of the pie.”