Two brothers who found fame on Britain’s Got Talent have created an app which they hope will help young people get a better night’s sleep.

Daniel Neale, COO of Snoozle, and his brother, founder and CEO Philip, starred alongside their brother James and their father Laurie as ‘The Neales’ and made Simon Cowell cry during the 2015 series.

The app replaces the annoying alarm tone which most of us awaken to with a series of 'snoozles’, audio clips of up to 12 seconds in length, which repeat until you wake up to turn off your alarm.

Last October the company secured a £100,000 investment through the Seedrs platform in just nine hours, a record on the platform. The app was launched on iOS and Android in June with a second round of seed investment planned in early 2019.

Check out our '101 Birmingham and Midlands’ list for more tech stars from the region.