A Birmingham tech start-up behind a social alarm clock app which aims to ‘change the way the world wakes up’ has smashed a £100,000 crowdfunding target on Seedrs.

The free Snoozle app, which is available on iOS and soon to be available for Android devices, allows users to wake up every day to tailored audio content or news feed made up of messages from themselves, their friends and chosen social influencers.

The first public version of the app was launched in spring 2017 and has already acquired more than 1,000 downloads with “little marketing spend to date”.

"At Snoozle, we’ve recognised the growing desire for tailored audio content, because it saves one of the most important things any of us have; time," the business said on its crowdfunding page.

"Snoozle aims to become the social platform of sleep, attractive to millions of social media savvy individuals around the globe and presenting an exciting opportunity for acquisition to another social media or content giant."

The company is headed up by brothers Phil (CEO) and Daniel Neale (COO), who reached the live final of Britain's Got Talent in June 2015, securing over half a million votes.

The idea originated from Phil during some exams, when his girlfriend would send him voice notes to remind him about key facts for the next day's exams.

Phil would then  manually set these voice messages as his alarm tone and found that waking up to a friendly and helpful voice was much more pleasurable and fun than a pre-set alarm sound.

Snoozle launched an crowdfunding campaign in the hopes of attracting an investment of £100,000 in return for a 20 per cent equity stake, and has already exceeded its target.

The proceeds will be used for product development, marketing and staffing costs.