Social Chain Media, part the social media and ecommerce business Social Chain has announces the appointment of three new senior hires.

Adam Middleton joins the firm as a strategy director, Tom Whitlow joins as head of podcasting and Richard White joins as head of gaming from Hill+Knowlton Strategies.

Middleton will work closely with commercial, creative, data and publishing teams to, having previously worked in partnerships, insights and strategy roles at LADbible Group and Zenith Media.

He has previously developed strategy and creative concepts for big-budget social-first brands including PokerStars, Samsung and KFC.

Whitlow, head of podcasting, will be responsible for the creation, curation, and monetisation of podcast content.

He joins the firm after a decade at Global Radio, most recently as a senior creative account manager, where he was responsible for writing and directing podcast and smart speaker ads, and educating clients on the power of creative audio opportunities.

“Podcasts are playing an increasingly important role in marketing and social media, with Social Chain already having worked on chart-topping content,” he said.

Finally, White joins head of gaming, where he will be responsible for strategic, commercial and operational management across the firm’s portfolio of sociam media gaming networks.

The firm operates one of the largest social-first gaming networks, and owns brands such as GameByte and FragHero.

White joins from Hill+Knowlton Strategies where he led a team across the group’s sport and gaming businesses serving major blue-chip clients.

White led the agency’s international Call of Duty team through two launches of the global franchise, as well as the launch of Call of Duty Mobile, contributing to a record 35 million downloads in the first three days.

On his appointment, White said: “I’m looking forward to contributing to business growth and development in the gaming space whilst maintaining the industry leading standards Social Chain has set.”