Growing social media agency Social Chain has announced the appointment of a new head of data and insight.

McVal Osbourne makes the move from business intelligence firm ORC International, where he held the role of UK head of strategy for three years.

In his new role, Osbourne will oversee the agency’s data team and further establish its research department.

“Gaining social-first insights has become integral to the decisions that we make and the actions that we take,” said Osbourne.

"The data captured through social media is forever changing how brands operate, both online and offline.

“Brands want to understand buying behaviour, customer motivations and consumer perception in their target demographic, which means they need access to the right data, quickly.”

Osbourne has previously held roles at St Paul’s Speakers in London, where he was VP of public relations, The Kairos Society and Washington DC-based Luntz Global.

“To bring the best talent to Social Chain Group has always been our goal,” added Steve Bartlett, CEO and Co-Founder of Social Chain Group.

“In an age where consumers are smarter than ever, brand marketing needs to match this intelligence, and the smart use of data is an imperative tool for this.

“We're thrilled to have McVal join the Social Chain family to expand our expertise furthering our potential for industry firsts.”