North East digital business network Digital Union is rolling out a series of events for businesses in the region keen to brush up on their social media skills.

Following the success of previous social media workshops hosted by business support agency Generator, which runs Digital Union, the #DUSocial series is set to launch in January. The workshops consist of monthly half-day masterclasses offering high-quality guidance and expert insight into social media.

The first #DUSocial session, which will take place on Thursday 31 January at Tyneside Cinema, will focus on content creation, offering strategic advice and practical tips on how to create posts that will drive engagement with audiences on specific platforms.

“Social media can be a confusing and daunting world, even for those who work within digital marketing and communications roles,” said Generator CEO Jim Mawdsley.

“Having polled businesses across the region, the #DUSocial series has been designed with their needs in mind, and will cater for all – from experienced marketers, to those with little to no social media experience too.”

Digital Union has partnered with some of the most forward-thinking social media minds from across the country to speak at the events, providing a unique opportunity for North East businesses to hear from nationally renowned, trailblazing social media innovators.

The first session will be delivered by creative technology and communications expert Christian Payne who runs Documentally.

“I’m really looking forward to working with the Generator team again. The social media space is continually evolving,” said Payne.

“There's more to just being sociable with your media. We need to think networks over audience and how content can resonate and make those you intend to connect with actually feel something.”

Mawdsley said: “The UK is seen as a global leader when it comes to social media but being in our North East bubble, it’s often hard to keep up with our London counterparts.

“But as Brexit uncertainty continues to cast a shadow over the business community, it’s vitally important for businesses to take control and adopt a proactive approach and social media goes a long way in helping businesses get noticed.

“Our aim with the #DUSocial series is to arm businesses with the skills and inspiration they need to make themselves heard on social media.”