Events technology platform LiveStyle has announced it is relaunching as Realife Tech and has secured a $7.2m (£5.8m) funding round.  

The round was led by Virgo Investment Group, with additional backing from strategic investors Superfly Ventures and Stadia Ventures. 

Founded in 2014 with headquarters in London and Los Angeles, Realife Tech calls itself an Experience Automation Platform’, designed to unify data from every event venue system, and analyse it to provide personalised digital experiences to each individual.  

The company works with the likes of The O2, London; Tottenham Hotspur Stadium; LA Galaxy & Indianapolis Motor Speedway, and Outside Lands Festival.  

Realife Tech's platform aggregates data from multiple systems including apps, ticketing systems, Wi-Fi, point-of-sale, digital advertising screens and access control points within real world destinations to create a single view of the customer across their journey. 

Its new Post-Covid Fan Safety Hub uses this information to provide functionality to reduce lines at entry and exit, allow for contactless ordering and collection of food and beverage and merchandise items, and delivers targeted safety and crowd density messaging through the venue or team's mobile app and website.  

"Realife Tech is committed to helping events around the world return to action, to assist in kick-starting the economy and providing a safe environment for fans and customers," said Adam Goodyer, Founder and CEO of Realife Tech.  

"We are proud that our technology is playing a pivotal role in the return of so many iconic events around the world and are focused on spreading this benefit beyond the boundaries of entertainment into all areas of the real world."