Start-up monitoring Game of Thrones piracy raises £3.5m
Piracy tracking start-up Muso has raised an extra £3.5m funding in addition to its £2.5 million 2017 funding round with Harwell Capital.
The company will use the new funds to increase its foothold in the digital media, gaming and live broadcast sectors.
The company’s technology removes unlicensed digital content and provides rich data and insights from piracy audiences.
It boasts having tracked 190 billion visits to piracy sites throughout 2018, helping right-holders, broadcasters, sports organisations and brand to inform a total view of audience consumption and provides insight into content demand, creation and monetisation.
The company recently announced that the first episode of the final season of Game of Thrones had been pirated nearly 55 million times in 24 hours.
Its clients include Sony Interactive, IMG, Entertainment One, Vertical Entertainment and EUIPO.
“Harwell has been a hugely supportive investment partner, who provide far more than cash alone to the company,” said Muso CEO and co-founder Andy Chatterley.
“Harwell has been a hugely supportive investment partner, who provide far more than cash alone to the company.”
Daniel O’Brien, Managing Director at Harwell Capital, added: “Since Harwell Capital’s first investment round nearly two years ago, Andy and the team have delivered significant value to existing and new clients including global leading corporate businesses and trade bodies, transformed the Board to include high-profile growth stage veterans, and expanded the product range and application to significantly ratchet their addressable market.”