A technology-driven ad company on a mission to drive the future of mobile advertising is raising at least £500,000 in an equity crowdfunding round.

Founded in 2014 and formerly known as Future Ad, London-based Adludio specialises in using technologies including augmented reality and 3D effects to bring ads to life on mobile.

The start-up is led by digital pioneer Paul Coggins, who joined as co-founder and CEO in September 2014, and is backed by investor Pulse VC.

It employs 38 staff across offices in the UK, US and Asia.

In a move to raise follow-on funding, Adludio has launched a campaign on crowdfunding website Seedrs to raise a minimum investment of £500,000. At the time of writing, it had already hit 86 per cent of its target.

"Adludio's strong growth and success can be attributed to its proprietary technology, a creative studio and backend system which has been developed over the last three years," the company's crowdfunding page states.

"Adludio's technology has not only been proven to provide a best creative mobile advertising solution, but our creative ads have outperformed industry benchmarks."

Adludio will use the proceeds of the round to pursue its acceleration plans for 2018, which include expansion in the US and Southeast Asia and expanding its social offering across Facebook, Instagram and Twitter.

According to its website, the company counts household names like Adidas, MasterCard, Jaguar, eBay, Microsoft and Unilever among its list of high-profile partners.

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