Manchester tech business DigitalBridge has appointed James Lewis as chief operations officer as it looks to expand its global reach.

Lewis will take on responsibility for day-to-day business functions, including recruitment, marketing and positioning the business for scalable growth across the globe.

He has a strong technical background, including a degree in Computer Science and almost 20 years of experience in software development. He began his career as a developer before moving towards product management and joined DigitalBridge two years ago as head of product.

The appointment comes as the mixed reality tech start-up looks to transition into a period of exciting growth over the next 12 months.

DigitalBridge, which is headquartered in Manchester Science Park, specialises in developing space planning tools for the kitchens, bedrooms and bathrooms market.

It has also created an augmented reality app which acts as a 'virtual tape measure' to help people decorate more quickly.

"I was fortunate enough to join the company during its formative years, which has allowed me to play a key role in driving the DigitalBridge strategy from the very beginning," Lewis said. 

"I'm looking forward to being part of the team as we develop and grow the company in the coming years."
 
David Levine, CEO of DigitalBridge, added: "This position is an obvious extension of James's previous role as head of product and he has proven himself as an important asset over the years.

"His user-centric focus, desire to constantly learn and ability to see strategic impact of decisions will prove invaluable as we look to build the business internationally in future."