A London-based start-up is aiming to become the 'match.com for childcare'.

myTamarin, set up by entrepreneur Zarja Cibej, uses dating-style psychology and AI to match parents to nannies and childminders.

"The relationship between child carers and parents is very intimate," said Cibej, who quit her six-figure salaried job with a global firm to set up the company in October 2017.

"It's not like the normal employer-employee relationship; it requires compatibility on both a professional and emotional level.

"Parents are essentially inviting someone into their home to attend to – and help raise – a person most precious to them.

"It is essential that they be able to build trust and seamless communication with their nanny."

Cibej said she was inspired to create the business whilst trying to find suitable childcare for her two young sons, and looked to the dating industry to find out how they matched people.

Since its launch last December, myTamarin has acquired hundreds of parents and child carers to its platform. In January the company was awarded a £100,000 grant from Innovate UK, the UK's agency for innovation.

The company's employees include psychologists, web developers, data scientists and three childcare recruiters.

Cibej says that she hopes the platform will become the go-to place for parents looking to find trusted nannies in a user friendly, reliable and efficient way, and for nannies looking for good, stable jobs.

"Women need help to raise children and with good reason – it's a lot of work," added Cibej.

"Folk wisdom around the world has it that it takes a village to raise children. We're building that village. A modern village for modern parents."