Hull-based video advertising start-up Ash TV has appointed Tech North's Richard Gregory as its first chairman.

The executive chair of Tech North's advisory board brings a wealth of management and tech-savvy experience to the growing company, which has opened offices in France, Germany and the Netherlands in the last 12 months.

Some of Gregory’s career highlights include 12 years at a senior level at agency Latitude Digital Marketing, with 10 years as chief operating office and two years as managing director, and co-founding SAScon, the Search, Analytics & Social Conference.

Until December 2017 he was director of Tech North, before moving to his current and more strategic advisory role ahead of Tech North’s transition in April to Tech Nation.

"Richard has great agency, communications, business and strategic expertise and has worked at the heart of the tech industry in the north of the country for many years while growing significant, strong, sustainable and robustly financed corporate assets," said Ash TV CEO Ash Lewis.

"Ash TV and our teams here in the UK and mainland Europe will benefit greatly from the experience, insights, connections and mentoring support he will be able to bring to the business as we consolidate the current phase of development and look to initiate new product launches and media partnerships.

"His involvement will also be a great addition to the Hull and Humber's vibrant digital economy."

Richard Gregory added: "Ash TV has already seen impressive growth and secured its first round of funding in a very short time.

"The business is already working with some brilliant clients and partners and I'm excited to dive in to help Ash and the team secure a huge chunk of the growing mobile video advertising market."

Ash TV has developed an auto-playing video advertising platform for mobile, where advertisers can target audiences by selecting their age, gender, location, interests and occupation.

The company's patented technology is supported by AI software to target adverts using location and social media data. It provides real-time feedback to clients on the effectiveness and targeting of their advertising campaigns.