Tech start-up unlocks digital fundraising with Lidl & NSPCC in first 2 years
Posted on October 23, 2020 by Alistair Hardaker
Fundraising platform TapSimple will support Lidl GB’s fundraising efforts for the NSPCC by supplying the retailer with its ‘Clip’ contactless and Chip & PIN device.
The digital charity boxes, known as Clips, are being placed in 13 of Lidl’s Regional Distribution Centres to help colleagues raise funds for the supermarket chain’s charity partner, NSPCC.
It is hoped that the contactless system will allow donors to give to the NSPCC in a safer way than cash. Contributions made through TapSimple also give donors the option to add Gift Aid to their digital donation, unlocking an extra 25% of donations for the charity.
Founded in 2018 by Alex Coleridge and Tom Montague, the start-up is a Trusted Supplier of the National Council for Voluntary Organisations and major UK charities such as Macmillan, the NSPCC, Children with Cancer UK and Christian Aid.
About the collaboration, Coleridge commented: “We are thrilled to be supporting a household name like Lidl to raise funds for the wonderful charity that is the NSPCC. It is brilliant to see the NSPCC and Lidl embracing technological innovation to make charitable giving more accessible, which is vital given the continued decline of cash and rise of cashless payments, combined with the impact of a global pandemic.
“With this in mind, we are proud to be using our service to empower even more charitable giving.”
Kirsty Lawson, NSPCC Associate Head of Corporate Partnerships commented: “With 90% of our funding coming from supporters, the current pandemic has increased our urgency to find immediate and sustainable fundraising solutions.
“By partnering with TapSimple through our existing relationship with Lidl we are hopeful this fundraising platform will help customers and colleagues continue to support the charity to still be here for children.”