SEO and content marketing agency Tecmark has appointed a new search strategy director.

Tino Triste has 12 years' of experience in digital marketing and SEO and has spent the last three years helping The Co-operative Group deliver its SEO strategy and major rebrand as its senior SEO manager.

Prior to joining the Co-op’s digital team, he has held senior SEO positions at media agencies such as Carat and McCann Manchester.

His role at Manchester-based Tecmark will see him redefine the content and outreach strategies to help clients increase their topical authority in the industries they operate in.

“Tecmark is renowned for being a digital agency with a creative edge,” Triste said.

“I’m very excited about the opportunity to work with clients in lead generation sectors; to help build a strong business that is passionate about its clients; and for the chance to set strategies that are search- and conversion-led.”

Tecmark is celebrating its 10 year anniversary this year, priding itself on ‘not doing anything unless they believe they can add genuine value’.

Richard Heyes, managing director of Tecmark, said of the latest addition to the team: “We had a really strong end to last year, and growth continued into quarter one, meaning we needed to strengthen the team at senior level.

“Tino has a wealth of experience both in-house and within agencies, has a track record for delivering strong organic search results, and he shares my vision of how an agency should service clients.

“I’m confident our clients and other members of the team will benefit from Tino’s experience and enthusiasm for organic search.”