Tesco has launched a one-hour delivery service to compete with US online retailer Amazon – but it will only be available in Central London.

Tesco Now is an app-based programme, allowing customers to order from a range of 1,000 products for immediate delivery.
This includes fruit, meat, dairy, health, and beauty products.

Launched on Monday, London-based delivery start-up Quiqup will be tacking responsibility for the “last-mile” logistics and deliveries.

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Tesco Now – a rival to the similarly-named Amazon Prime Now – will cost £7.99 for one hour, and £5.99 for two-hour services.

Users in Central London can order up to 20 items from the list of available products from 8am until 11pm on weekdays and 9am until 11pm at weekends.

tesco now

Adrian Letts, online managing director at Tesco, said: “From forgotten essentials to that crucial final ingredient, Tesco Now can get them to our customers’ door within the hour.

“Shoppers’ needs are changing and we want to offer a range of services that allow them to shop with us in a way that suits their needs. We look forward to hearing what they think of the new service.”

In 2016, Amazon brought its AmazonFresh grocery delivery service to London, its first major step into the UK grocery market.

Quiqup's head of product Tim Linssen said: "As consumer expectations change, retailers of all sizes and across verticals will be expected to offer flexible, efficient and affordable delivery to their customers.

“We are proud to be partnering with Tesco to provide last-mile logistics and delivery services for Tesco Now.

“Time is precious for today’s consumer, and Tesco Now will help give Londoners more time for what they enjoy most."