Sheffield United have appointed SeatGeek as the club’s official primary ticketing partner.
The Blades have signed a multi-year deal with SeatGeek and have already sold a record number of season tickets following the club’s promotion to the Premier League.
Half of the tickets sold were processed via the new platform.
Chief executive Stephen Bettis said: “We are delighted to have launched the first phase of our new ticketing solution rollout with SeatGeek utilising the system to help facilitate one of our most successful rounds of season ticket sales.
“We selected SeatGeek after an extensive review of the ticketing marketplace and it was hard not to be impressed with the levels of functionality on offer.”
United said SeatGeek offers ‘power and flexibility… both online and in the back-office’.