Urban Massage, a "tech-forward" wellness app that lets users book on-demand  massage appointments at home, has launched a £2.5 million crowdfunding campaign led by VC investor Felix Capital.

The company has already exceeded its target on Seedrs by 10 per cent at the time of writing, raising over £2.75 million from more than 400 investors.

Urban Massage has also announced it will launch a new suite of wellness services from September 2018, with the new plans being supported by funds raised from the round.

Since launching in 2014, the company has recorded over 330,000 treatments and claims to have 10,000 monthly active users. It was founded by CEO Jack Tang and CTO Giles Williams.

"We’ve got to where we are because of our super invested community of staff, customers and the therapists who use our platform," Tang said.

"We’re excited to work with Seedrs to provide a chance for them to be part of the journey in an increasingly meaningful way."

By the end of 2019, Urban Massage aims to offer a full self-care suite, including fitness, confidence-boosting beauty treatments, and strength-building medical services like osteopathy and physio.

By 2020, the company intends to move into more touch points – including digital services, self-care products and city hubs.

Tang added: "I believe that we have developed the technology and expertise to offer a consistently high-quality at-home experience.

"Now it's time to widen our offering into more of the services that help people feel strong and ready for anything – whether it's a PT that gets you to that first amazing pull-up, or a facial that makes you feel clean and fresh after hours of tube commutes."

Antoine Nussenbaum, partner and co-founder of Felix Capital, said: "We have been delighted with Urban Massage since our initial investment and see a real demand in the market for their product as evidenced by the strong interest already.

"We are confident that their smooth transition into a more holistic curated wellness destination under the Urban brand will continue to go from strength to strength. We fully support them in their vision to make wellness available to everyone."