Location marketing technology firm Uberall has appointed a new chief revenue officer just a month after announcing a $25 million raise and acquisition.

Jonathan Best has joined the German-headquartered business in the newly created role to forge new strategic partnerships and capitalise on the "growing demand" for its location marketing services.

Founded in 2013, Uberall has grown to become one of the largest location marketing platforms in the world and now supports over 750,000 locations for 1,500 customers globally.

Last month, the company announced it had secured an additional $25 million investment as an extension of its Series B round, which was initially announced in February.

It also expanded with the acquisition of Dutch counterpart Navads.

Co-CEO David Federhen said Best's experience will be "invaluable" as Uberall continues to ramp up its global operations.

"By focusing on expanding our enterprise business, breaking into new markets, and forming closer bonds with partners and customers alike, Jonathan will play a pivotal role in our future growth plans," he said.

Best was most recently chief revenue officer at UK-based retail start-up honeybee, prior to which he grew the European business for Kony Inc.

He previously held a range of sales leadership positions in Europe, Asia and the US with companies including SAP, Oracle and Cordys (sold to OpenText).

"In its short history, Uberall has already seen tremendous growth with thousands of businesses across the world already relying on its platform to connect with more local customers," said Best.

"I'm looking forward to keeping this momentum going, by both expanding Uberall’s already extensive partner business, and by growing its sales operations in key international markets."

Best will split his time between Uberall's newly opened London Office, as well as the company’s headquarters in Berlin and offices in Amsterdam, San Francisco, Paris and Cape Town.