The first-ever sports shoes to utilise graphene – the strongest material on the planet – have been unveiled by British brand inov-8.

Collaborating with the graphene pioneers at The University of Manchester, the brand has infused the material into rubber.

The company reports that the new shoes have outlasted 1,000 miles and are scientifically proven to be 50% harder wearing during testing.

Graphene, which is 200 times stronger than steel, is also the thinnest material on earth.

inov-8 is the first brand in the world to use the Nobel Prize winning material in sports footwear, with its G-SERIES shoes.

“This powerhouse forged in Northern England is going to take the world of sports footwear by storm,” said inov-8 CEO Ian Bailey.

“We’re combining science and innovation together with entrepreneurial speed and agility to go up against the major sports brands – and we’re going to win.”

“We are at the forefront of a graphene sports footwear revolution and we’re not stopping at just rubber outsoles.

“This is a four-year innovation project which will see us incorporate graphene into 50% of our range and give us the potential to halve the weight of running/fitness shoes without compromising on performance or durability.”