Technology firm UKFast has announced the launch of a free website monitoring app, zuppit, to provide a new tool for users to increase visibility over their website.

The app was soft launched in 2018 and already has 4,600 active users. It enables users to check the availability of any site and receive notifications if their service goes down, so they can take the necessary steps to get back online as soon as possible.

The service also monitors performance, giving website owners visibility over fluctuations in the speed that webpages take to load.

The free service, which is availible for iOS and Android, allows users to add and monitor an unlimited amount of URLs every minute, and receive email and push notifications.

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The new service also tracks uptime percentages for available services (HTTP, HTTPS & PING).

Tech analyst Gartner recently estimated that the average cost of IT downtime to businesses is approximately £4,300 per minute or £258,000 per hour, before reputational damage is taken into account.

“Website owners do all they can to avoid downtime, but sometimes it happens outside of their control," said UKFast CTO Neil Lathwood.

"It's incredibly important for business owners and website admins to have a handle on their uptime and downtime. zuppit offers a massive amount of visibility, instantly, giving peace of mind to anyone with a stake in a website.

“The reputational and financial damage associated with website downtime is massive. zuppit is the perfect way of getting a better grasp on how slow site speeds and downtime could be negatively impacting on your business. Downtime is bad enough, not knowing your site is down is even worse!

“While other enterprise monitoring services are adding in additional costs, we’re delighted to offer this free service to help businesses in the fight against downtime."