US user testing firm UserTesting has the opening of its first international office in Edinburgh.

The firm also welcomed Bruce Hunter as its Europe’s regional Vice President.

The firm offers a ‘Human Insight Platform’, designed to allow businesses to refine its digital experience.

“We felt Edinburgh is the ideal location to establish our first international office. Edinburgh is one of the leading European technology centers and offers an impressive pool of skilled and highly qualified professionals,” said Andy MacMillan, CEO of UserTesting.

“We are also very fortunate to have Bruce leading our EMEA efforts and helping us continue to build and grow our international business. His experience and success helping U.S. companies scale and grow internationally made him the ideal choice to help us build our global footprint.”

The Edinburgh office will serve as UserTesting’s EMEA headquarters and the company has already begun adding strategic roles across sales, marketing, engineering and customer success and support.

The firm has more than 1,200 customers worldwide with more than 130 in Europe.

With more than 25 years of experience, the firm said that new hire Hunter has specialised in helping to connect with scaling high growth global companies.

“I’m looking forward to the opportunity to help European companies build better products and experiences through human insight and empathy to make faster and smarter business decisions,” he said.

This is an amazing time to be working in technology in Edinburgh and I’m thrilled to be joining UserTesting and that they’ve chosen Scotland as their European headquarters.”