RoxAI has been acquired by American company Qlik.

The London firm has created intelligent alerting software named Ping which helps users’ and systems’ ability to proactively monitor and manage business data in real-time.

Qlik, which does business in more than 100 countries and serves over 50,000 customers, has built an analytics platform.

The integration will allow the immediate notification of users through mobile, email and social channels of material changes in their data and the context, triggering decisions and actions immediately.

“The limitation of most analytical dashboards and applications is that you have to go there to know what’s happening, or what’s changed,” said Mike Capone, Qlik CEO.

“What we need is full cycle integration between changes in the data, to analytics, to alerts and notifications that are immediately sent downstream to users or other systems.

“The combination of Qlik Data Integration, Qlik Data Analytics, and now RoxAI and Ping will provide customers with a real-time intelligence loop that drives actions.”

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In the future Qlik plans to integrate Ping with workflow and robotic process automation (RPA) solutions through APIs that will further accelerate business value of customer data.

Further, enhancements are planned to include the capability for “proximity-based alerts”, where, for example, an online shopping vendor can automatically alert a regional manager with performance insights when they arrive at a store location.

“As data is democratised, users want to not only understand data, but use it in real-time to manage their business by exception and automate business workflows,” said Ranjit Bahia, Founder of RoxAI.

“We’re excited about the opportunity for Qlik’s analytics user base to now benefit from intelligent alerts that drive action.”