Video game industry 'must get out and engage with investors'
Video game-makers need to get out and engage with potential investors, according to the development director of award-winning gaming firm Desk Dragons.
Simon Smith says the industry has a history of finding outside funding hard to come by, despite being one of the most profitable sectors in the UK.
But he believes events like BusinessCloud’s gaming sector breakfast this week are ideal for connecting with business leaders.
Smith will be speaking at the event on Thursday, which aims to lift the lid on the North West’s best kept secret.
He said: "The video games industry traditionally has difficulty connecting with potential investors even though we are one of the largest and most profitable creative sectors in the UK.
Golf Clash, by Cheshire firm Playdemic, recently made $1m in a day
“The Business Cloud breakfast event will allow us to connect with business leaders and discuss the fantastic scope for investment in the North West's development studios.
“It's an opportunity that enterprising video game developers really should not miss."
On Thursday, BusinessCloud will be celebrating the North West's booming gaming scene.
The region is now home to thousands of game developers, all striving to launch the next big thing in gaming onto the world.
Cheshire-based Playdemic recently reported their first $1m sales day with their latest game Golf Clash as they eye up annual turnover of $100m.
Manchester’s burgeoning technology sector is well known, few people outside the industry fully appreciate the size and sheer potential of the region’s gaming businesses.
Playdemic’s CEO Paul Gouge will be speaking at BusinessCloud’s gaming breakfast on July 27 at The Foundry, in Salford, which is being supported by Gameopolis.
Several studios will exhibit their games, including Clever Beans' No.1 smash Wipeout Omega Collection and a demo of its new prototype game; plus indie Odd Bug Studios' 2D PlayStation VR platformer The Lost Bear.
The event runs from 8am to 10am. Join the discussion on Twitter at #bcvideogames.