eCommerce and digital agency Visualsoft has appointed a new head of paid search.

Craig Murphy previously held positions as head of PPC strategy at MediaCom North and head of paid media at Latitude Digital Marketing.

At Visualsoft he will be tasked with ensuring that its paid search offering remains at the forefront of the industry and adapts as and when needed.

Craig's ultimate purpose will be to offer the best and most appropriate PPC strategy to clients with the aim to maximise their growth.

"Craig will play a key part in our re-evaluation of Visualsoft's current PPC best practice and strategy,” said Gavin Lowther, head of digital at Visualsoft.

“Our strength has always been our ability to adapt to changing market conditions - so, just as quickly as paid search evolves, we will be driving innovation for our clients to build their business.

“We look forward to benefiting from Craig's vast experience and knowledge in this area.”

Visualsoft counts a team of 285 staff across three offices, all of whom specialise in the design, build, support and marketing of online stores for retailers.

Currently, the company works with over 1,200 UK clients, from Charles Clinkard, Little Mistress and The Lakes Distillery.

Commenting on his appointment, Murphy added: “I want to grow the department to become the UK's biggest and most successful PPC team.

“This isn't simply in terms of revenue for the business, but also by ensuring that our client product offering is of the absolute highest quality.”

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