Wearable firm partners with Northern Premier Football League
Sports data and analytics start-up PlayerMaker has teamed up with BetVictor Northern Permier Football League (NPL) to become the league’s first player performance partner.
The deal, for initial 12 months, will see PlayerMaker’s AI boot-mounted devices offered to players across the league’s 62 semi-professional clubs.
The firm uses its devices to track and analyse tactical, technical and physical player performance, allowing coaches to use the data for decision-making processes, performance optimisation and injury prevention.
Players at participating NPL clubs will be given training with its boot-mounted device, while coaches will be shown the data set the devices collected.
Clubs involved with the firm include Hull City, AFC Wimbledon, Millwall FC, and Northampton Town.
Arsène Wenger joined the firm as an investor and operating partner in May.
The NPL will also be discussing with the FA whether players can wear the PlayerMaker device in competitive matches.
Guy Aharon, CEO and co-founder of PlayerMaker, said he was thrilled with the deal.
“It is fantastic to see the NPL embracing technology in this way and we look forward to collaborating with their clubs over the coming year,” he said.
Mark Harris, Northern Premier Football League chairman, added: "The BetVictor Northern Premier League has always led the way in adopting digital technology.
“We are also committed to helping drive forward standards in coaching and player development. This exciting new partnership with PlayerMaker is the next stage in this journey."