Wellness services app Urban has raised $10 million in a funding round.

Led by patient venture investor, Accelerated Digital Ventures (ADV), Urban plans to accelerate towards its goal of becoming a one-stop shop for on-demand wellness services.

Existing investors Passion Capital and Felix Capital also participated.

To support the expansion, Urban is in the process of recruiting a team of 30 engineers in Lithuania.

“Our new Vilnius office will be instrumental in helping to evolve our service,” said Giles Williams, co-founder and CTO of Urban.

“The Lithuania team will work on all aspects of our marketplace platform, including its award-winning client apps, practitioner business software, corporate offering and data science projects.”

In November 2018, the London-headquartered company expanded its on-demand services beyond massage to include osteopathy, facial, and nail services.

Lee Strafford, ADV’s CEO added: “Urban is building an ecosystem of wellness offerings for a modern society with a highly varied set of needs.

“We really like Urban’s vision of delivering on consumer needs while making wellness a better business for therapists on the platform. So we’re delighted to partner with the team as they execute on their ambition.”

Urban founder Jack Tang said: “We’re excited to partner with ADV in the next stage of our growth and ambition. ADV’s long-term investment philosophy aligns with our plans to grow sustainably and organically, improving our already robust unit economics.

“We have a super exciting roadmap ahead. Our newly expanded engineering team means we can empower even more wellness practitioners to build thriving, independent businesses with Urban.

“Our goal is to become the one-stop shop for on-demand wellness services, and with the services we offer today, we’re just getting started.”