A leading event Wi-Fi firm is planning a recruitment drive following a merger.

London-based Simpli-Fi and Noba have combined to form NobaTech, which provides temporary internet and Wi-Fi installations for venues and live events.

NobaTech will act as the umbrella company with both Noba and Simpli-Fi retaining their existing brands and customer base. Simpli-Fi will now focus on three strategic growth markets, specifically education, leisure and construction.

NobaTech has already signed notable clients including Venue Lab, the company behind Printworks and the hotly anticipated Magazine London – a striking blank canvas for culture and commerce with a 3,000 capacity – and The Saatchi Gallery, an event space used by brands such as Google, Glamour, Rolling Stones Exhibition and Rolls Royce.

“There are a small handful of event Wi-Fi companies in the UK with no clear market leader,” said Gary Exall, director of Simpli-Fi.

“We want to be that company within the next three years and see no reason why that can’t be the case.

“This venture brings two companies together that share the same vision when it comes to delivering premium events and the same values in terms of consistently exceeding client expectations.

“It’s a perfect fit and win-win scenario.

“Financially, NobaTech will see considerable savings by combining accountancy, marketing and sales functions. From a customer service perspective our combined methods and company structures will provide an even better service to our clients, which is the main priority.”

Simpli-Fi and Noba have been working in partnership for almost two years. The formation of Nobatech will see employee count double and fuel a recruitment drive in account management and sales.

The new company will be based in West London, currently the Simpli-Fi head office. The events, warehouse and logistics team will be based in Hertfordshire, Tring, currently the Noba office.

The move will also see a wireless internet networks team created in Cannes, France. This is a new office built to cater for the demand for temporary events in this region.